Empowering women to e-cycle across the UK.

She's Electric is a radical national behaviour-change campaign to inspire and enable more women to ride an electric bike as their mode of transport.

Our goal is to reach 1 million women in 2024. Our vision is for the electric bike to be a mainstream mode of transport and to achieve gender parity. We want to change women' perceptions of what an electric cycle is, showing them that it's a useful, accessible tool for all.

Meet our role models

Sophie Browne

Sophie Browne Founder of AlsoBikes, rides a CaGo family bike and is a passionate eCargo ambassador. Having cycled all her life, she got into eCargo cycling from the moment she became a mother almost seven years ago.

Also Bikes

CeCe Balfour

CeCe loves life, in particular her friends, family, cycling, skiing and art! A ride leader with New Forest Off Road Club and a founding member of Limitless Cyclopark, CeCe is often out with friends and family on her ICE trike.

ICE Trikes

Kat Hlavata

Kat is UK Manager for e-bike subscription company Swapfiets and rides a Swapfiets bike. She initially overcame her fear of cycling in London during Covid, and now she enjoys it for commuting and getting around London.

Swapfiets

Eilidh Murray

Eilidh is the chair of London Cycling Campaign Trustees and coordinator for LCC’s Women's Network. One of Cycling UK's 100 Women in Cycling 2023 and a tireless campaigner for London to be a cycling city. She rides a Lime bike.

London Cycling Campaign

Joanna Harrison Tench

Joanna is a member of the Women of Colour Cycling Collective and got an e-bike through the Access to Work scheme after presenting the case that an e-bike was a healthier and more sustainable option than getting a minicab every day, as had been suggested to her.

Women of Colour Cycling Collective

Eilish Barratt

Eilish is a multi-award-winning reviewer of electric vehicles. As the lead presenter of ‘Electroheads’, she turns a journalistic lens on how e-mobility can impact our lives and the cities we inhabit.

Electroheads

Kamar Omar

Kamar (aka Auntie Kay) is a primary school teaching assistant. She started taking cycling seriously when lockdown began. She now travels all over on her bike and is an inspirational cycling influencer. She rides a Tern Bike.

Tern Bikes

Kate Ball

Kate is a campaigns and policy officer with Wheels for Wellbeing and rides a Brompton which she has converted into an electric bike with a switch kit. She also attaches her wheelchair to the back of it!

Wheels For Wellbeing

Jacqui Ma

Jacqui founded accessory business Goodordering in 2012, and since then has designed and sold thousands of bright, functional and responsible bike bags.

Goodordering

Nallia Majid

Nallia is a volunteer ride leader for cycling group Cycle Sisters, a charity which aims to inspire and enable Muslim women to change their lives through cycling.

Cycle Sisters

Meet our supporters

Employee owned and makers of the widest range of adult recumbent trikes available anywhere. Enjoy the freedom of comfortable, relaxed and accessible cycling or chase performance on the road or trail. Our passion drives us to build the perfect trike for you.

Lime’s mission is to build a future where transportation is shared, affordable and emission-free.

Lime has powered more than 500 million rides across five continents spurring a new generation of clean alternatives to car ownership.

CaGo for your most precious. CaGo so you can load up on Life. CaGo make successfully automotive crash-tested electric cargo bikes, perfect for family transport but also last mile deliveries with their variety of set-ups. The CS model is the perfect City Utility Vehicle with their 3 load spaces; more cargo in a more compact way than ever before. All Bosch powered.

Advanced - German made Bosch powered eBikes. Circular economy eBike manufacturing with their revolutionary RECO models - 100% recyclable frames made in a cast. Made to last! Explore the variety of their models from eGravel to urban adventure and beyond.

Swapfiets is the world’s first worry-free bike subscription. For a fixed monthly fee, you get your own Dutch high-quality (e-)bike that always works. Free repairs & maintenance are included. Issue with your bike? We swap it for another working bike, get it fixed within 10 minutes at the store, or we come to you - just book an appointment via the app.

Small batch, sustainable women’s cyclewear that works on and off the bike - thoughtfully designed to be comfortable and flattering.

Peddle My Wheels is a social enterprise that operates sustainable and active travel projects in partnership with the public sector and local communities, including Try Before You Bike, Ourbike and Bike Markets.

OurBike is an e-cargo bike share scheme allowing residents and businesses to hire an e-cargo bike by the minute for £3 per hour.

Offer: All new sign-ups get 60 free minutes for residents and 180 free minutes for businesses.

Compact. Portable. Super fun.

The original folding bike, now Electric for city cycling and beyond. And they come in 10 gorgeous colours.

The British e-bike movement. Cargo, hybrid and folding e-bike designed and built in Hertfordshire.

Check out their full range over on their website.

Save between 28–47% on your next ebike and accessories with GCI and the Cycle to Work Scheme. Get any type of bicycle and spread the interest-free payments over 3-60 months making it a really manageable monthly expenditure. Cycle now and pay later with GCI

London Cycling Campaign works to make cycling in London safer and more enjoyable for everyone. LCC is a registered charity bringing together over 12,000 members.

Find out more about getting involved in the Women’s Network at LCC, supporting more women to cycle in London.

At Pedal Me we use hi-tech super-capacity e-assist cargo bikes and highly trained riders to deliver a professionalised delivery option.We do jobs by bike that you didn’t think were possible by bike!

Book through: www.pedalme.app and enjoy a 20% discount for your first two weeks of bookings!